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Visuelle Kommunikation – Folkwang Universität der Künste

Lehrstuhl für Visuelle Kommunikation
Folkwang Universität der Künste

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Corporate Design für die Stadt Wuppertal

Diplomarbeit von Nina Neusitzer, Nicolas Markwald, 2004

Das neue Corporate Identity Konzept für die Stadt Wuppertal bewegt sich inhaltlich auf zwei Ebenen: auf der einen Seite soll durch ein neues Signet und Corporate Design das Image der Stadt gestärkt und Perspektiven für eine mögliche Entwicklung des visuellen Stadtbildes aufgezeigt werden. Auf der anderen Seite soll mit dem Einsatz verschiedener Kommunikationsmittel eine Verbesserung der Informations- und Kommunikationskultur innerhalb der Stadt angestrebt werden. Die Diplomarbeit von Nina Neusitzer und Nicolas Markwald wurde mit dem Red Dot und dem iF-Designaward ausgezeichnet.

Betreuung: Prof. Hans Günter Schmitz